Pragya Sadan activity
Digital advertising refers to the promotion of products, services, or brands using digital platforms such as websites, search engines, social media, mobile apps, and email. It involves creating and running online ad campaigns to reach and engage with a target audience.
Digital advertising offers numerous benefits, including a wide reach, targeted audience segmentation, measurable results, cost-effectiveness, flexibility, and the ability to track and optimize campaigns in real-time.
Commonly used digital advertising platforms include Google Ads (formerly Google AdWords), Facebook Ads, Instagram Ads, Twitter Ads, LinkedIn Ads, YouTube Ads, and programmatic advertising platforms.
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